The right way to look at decorator and organiser portfolios
Very often, couples looking at the portfolios of new agencies or decorators are delighted to find relatively low-priced "picture-perfect" work. But setting a beautiful table in a studio and making large-scale decor in a given restaurant setting are completely different things. Therefore, work on stylized projects should be only an additional plus, but not the basis of a portfolio.
Working in a workshop and working at a wedding are completely different things. And while you see beautiful footage from both shoots and real projects on the way out, the behind the scenes work is very different. The organiser is on his feet in the morning, controlling the arrival and departure of contractors, the wishes of all the guests, timing and many other things that are simply not there when working on styling. The decorator, working on the concept of a styled shoot, doesn't have to start assembling large-scale decor of the whole restaurant at 5am, which will last all day.
This is a job for inspiration, as every creative person and modern bride needs it. The important thing is that the contractors know how to transfer all this beauty to the wedding realities.
By the way, if you are looking for decorators for a love-story shoot and not for a wedding, the choice is not as strict. The conditions of these shoots are very similar: there is no rush, you will be just the two of you, the decor will not be as complicated, so don't refuse to work with decorators if they have no experience of working on weddings.
Don't assume that if the project was styled, working on it was easier. It requires contractors to be just as professional.
WHAT IS THE RIGHT WAY TO LOOK AT AN ORGANISER'S OR DECORATOR'S PORTFOLIO?
1. be sure to ask for photos from real weddings, they should show guests, the bride and groom, not models, the venue, decor, entertainment - those details that help you see the whole picture of the wedding day, not just the happy couple.
2. Think if the contractor is underpriced and there are no wedding photos. Are you willing to risk the desired outcome for the sake of savings?
3 If the contractor has been around for a long time and has a large portfolio, then having stylizations shows his professional growth, his willingness to try new things and create beauty - that's an extra point "for" working with him.
4) Evaluate the level of styling: there's a difference between decorating a table in nature and doing a thoughtful, large-scale job of creating a full-fledged concept with your idea.