Photo today should be easy to read, and rich in content. Mostly, of course, the content of modern images suffers: most of what we see can be divided into such popular styles as “woman in the field”, “see if I have breasts”, “a person in an inadequate situation is very uncomfortable sitting with an absent facial expression ”or“ a beautiful place, I’ll put a person here, let it be worth it ”(the last one I like too sometimes). Alas, but today's viewer is not a fool, and you won’t be surprised by such“ stories ”. If photographers had conspired and created such content specifically to force the viewer, in the lack of a better-quality visual product, to invent stories in photographs by himself, this, for sure, would be great. We could just press the trigger of the camera without any mental strain.
But, in our era of Internet and mobile gadgets, everyone (also unwilling) can see an interesting story just by clicking the mouse, and not waste his precious time watching, memorizing the “styles” listed in the first part. In my lifetime, I have not met photographers who would strive to create non-memorable shots. Therefore, we come to the need to saturate the photos with interesting (for our target audience) content.
The most difficult thing in creating a portrait is to answer the question “why”. Why should the viewer consider this person, why the viewer will remember this photo, etc .. The photographer will be helped by genres that immediately form the audience interested in them. About these genres we will speak in our next post.